Produce

We employ some of the UK’s leading tomato and soft fruits growers. When it comes to growing our produce we are single-minded about flavour. If it doesn’t taste amazing we’re not satisfied. That’s why our dedication, passion and determination to grow delicious tomatoes, strawberries and blackberries keeps our customers coming back year after year.

Tomatoes

Flavourfresh has a fantastic tomato production team which is spearheaded by one of the UK’s top renowned tomato growers and a long-standing, respected member of the British Tomato Growers’ Association. Working together and cultivating the best tasting tomatoes in the world!

Strawberries

One of the world’s finest varieties of strawberries, Lusa is a Flavourfresh headliner. Plump, sweet and luscious with a shiny red hue, crops of this top yielding summer fruit are tended and nurtured by one of the UK’s best strawberry growers.

Blackberries

Twice-the-size, twice-the-flavour, the stunning Driscoll's Victoria blackberries, in partnership with Berry Gardens, are richly flavoured soft fruits. In Flavourfresh production since 2019, they promise and deliver on flavour, size and appearance.

Innovation

Our NPD team travels around across Europe, Africa and the Far East, looking for and evaluating new varieties, assessing their flavour, fruit quality, shelf life, disease-resistance and yield potential, selecting for home trials in what can be a four year process.